The unauthorised use of the ITC-SA trademark and logo is strongly discouraged, warns the institute.
The ITC-SA has learnt that its trademark and logo have been used inappropriately by several unscrupulous contractors in the industry who are advertising to the general public their purported association with the institute.
The ITC-SA is the registered proprietor of, among others, trademark no.2006/14222 ITC SA in class 37 in respect of, inter alia, ‘Construction; installation; development, maintenance and repair services; information services relating to the aforegoing including in relation to construction, installation and fitment of timber and roofing trusses; services ancillary and related to the aforegoing in class 37’.
Apart from the various trademarks which the ITC-SA owns, it has also made extensive use of these for many years and, as such, substantial reputation and goodwill are attached to these trademarks, which are afforded special protection by the Trade Marks Act.
According to Amanda Obbes, ITC-SA general manager, “Advertising a business as a member of the institute, creating the false perception of association with or endorsement by the ITC-SA, is not only potentially damaging to the reputation of the ITC-SA, its stakeholders and the industry, but puts consumers, many of whom prefer to enlist the services of ITC-SA accredited contractors, at risk through knowingly deceiving them.”
Protecting the consumer
A professional body like the ITC-SA has the intent to protect the public interest in relation to the services provided by its members and the associated risks. Recognised and accredited professional bodies like the ITC-SA are mandated to develop, award, monitor and revoke its professional designations in terms of its own rules, legislation and / or international conventions.
The role of the ITC-SA is to ensure consumer protection in the use of timber engineered products in contracts entered into with the ITC-SA membership and to regulate the professional conduct of its members. Where prima facie evidence confirms professional misconduct, in order to protect the consumer and the reputation of the industry, the ITC-SA will apply proper sanctions.
Conversely, enlisting the services of a contractor who is not a member of the ITC-SA will waive this ‘safety net’ and the consumer will have to pursue remedial or legal action at their own expense.
Individuals or entities who are not members of the ITC-SA, but who claim to be, are urged to desist in using all infringing trademarks, being the ITC-SA trade mark, and / or any confusingly similar marks in relation to their business. This includes the use of the aforementioned trademarks on invoices, webpages, websites and any advertisements which may deceive the general public in relation to the individual’s or entity’s association with the ITC-SA.
Failure or neglect to comply with the above may result in legal proceedings taken up on an urgent basis for an interdict restraining such use, damages as well as any other form of ancillary relief, the costs of which will be for the defendant’s account.
In line with the law
“By virtue of its trade mark registration, the ITC-SA and its members are entitled to the exclusive use of this mark in relation to the services covered by such registration. Any unauthorised use of the mark ITC-SA (or any name confusingly similar thereto) in relation to those services, or similar goods or services, constitutes infringement of these trade mark rights and / or constitutes common law passing off,” says Obbes.
“The role of the ITC-SA is to ensure consumer protection in the use of timber engineered products in contracts entered into with the ITC-SA membership and to regulate the professional conduct of its members for a better industry overall. As such, the general public and trade are encouraged to check in with the ITC-SA timeously and before any project is initiated to verify the membership status of their chosen contractor before any formal work commences, as a preliminary safeguard and for peace of mind,” she concludes.