The Malaysian Timber Council (MTC) has announced the appointment of Wong Kah Cane as its new deputy CEO effective 1 November 2019.
Wong Kah Cane is the newly appointed CEO at the Malaysian Timber Council. Image credit: MTC
Cane, 52, who graduated with a degree in Business Administration from Universiti Utara Malaysia in 1992, started his career transforming SMEs into successful enterprises by bringing in experts for training programmes which centred on strategic management, quality control, sales and marketing.
He is most noted for his contributions in Eu Yan Sang which is a traditional Chinese medicine company. Cane joined Eu Yan Sang in 2000 as its area sales manager and in 2006, he was appointed as general manager of the company leading Eu Yan Sang’s business development, sales and marketing operations as well as branding.
During his tenure at Eu Yan Sang, the number of outlets rose from 24 in 2000 to more than 90 in 2015. Cane was the key leader involved in transforming Eu Yan Sang from an exceedingly traditional venture into a modernised retail chain with new product lines, image and popular CSR programmes such as the CNY Hamper Campaign and A Bucket of Gold, which are well-known till this day.
Cane left Eu Yan Sang as its senior general manager to take up the post of general manager at Everpro Sdn Bhd in 2016 and in 2018, he joined Vistage Malaysia as its Business Coach providing training for CEOs. In August the same year, Cane was appointed as an independent member of MTC’s board of trustees.
“Wong has provided many effective management, marketing and branding strategies as well as training in his previous places of employment which have turned these companies into amazingly successful businesses. I believe he will be a great asset to MTC,” said MTC Chairman Dato’ Low Kian Chuan.
