Sonae Arauco unveils new decorative designs

By | 2021-05-17T09:53:45+00:00 May 14th, 2021|

Sonae Arauco has brought excitement to the wood-based decorative panel industry with a continuous and evolving range of decors designed with the concept of matching life in mind. Innovus, Sonae Arauco’s global brand, recently introduced to the South African market, brings with it an eclectic range of contemporary finishes and designs that continue to build on the innovative collection.

Castle Grey - bedroom.Photo by Sonae Arauco

Castle Grey – bedroom.Photo by Sonae Arauco

As innovation in décor trends continues to move forward, so too does the desire to match those trends with new and exciting options.

Officially launching on May 5th 2021, internationally recognised and significant player in the global wood-based panel industry, Sonae Arauco, will launch three new additions to join their existing range of decorative wood-based panels.

These new decors coincide with the digital launch of their global Innovus brand in South Africa, working in part to bring internationally recognised design trends to the local market. These new decors, Elmina, Sanctuary, and Castle Grey will complement an existing collection of E1 Certified decorative products within the Fantasies, Woodgrain, and Unicolour categories respectively.

Elmina is a concrete inspired décor and will be available in the award-winning Stucco finish. This design with its sublime detailing evokes a sense of nostalgia with wistful patterns. Castle Grey is a smooth and regal solid colour available in a selection of stucco, silhouette, or textured finishes.

Adding to the existing range of classic woodgrain decors is the marvellous and rustic Sanctuary. This homely décor is available in a silhouette or textured finish. Sonae Arauco’s ability to deliver on innovation and to offer a wide selection of design choices is largely due to their fully automated and highly-engineered manufacturing plant in White River.

Sonae Arauco is committed to the sustainable use of our raw materials. The environmental focus is evident by their commitment to offering all melamine faced particleboard with an E1 certification – the European standard for formaldehyde emissions. Wood-based panel products act as carbon storage units and actualise an overall positive effect on the environment.

Sonae Arauco’s stated mission is to create wood-based solutions for a better life, a better future and a better planet. Sustainable development remains at the heart of their corporate mandate, with hopes to bring more focus to the essential “Matching Life” by highlighting people’s design and lifestyle aspirations through design and innovation, as well as incorporating the strong message of sustainability.